There are various reasons why webtoons have become so popular. These reasons can be explained in technological, cultural and economic terms.
Advances in digital technology
With the spread of the Internet and smartphones, webtoons have become easily accessible. This allows anyone to enjoy webtoons anytime, anywhere.
Various genres and topics
Because webtoons cover a variety of genres and topics, they target a wide range of readers. A variety of stories are provided, including romance, fantasy, horror, science fiction, sports, and daily life. 툰코
low production cost
Webtoons have much lower production and distribution costs than paper publications. Authors and publishers can create and maintain webtoons relatively inexpensively.
Author’s creativity and autonomy
Webtoon writers can freely express their stories and are provided with a platform to implement their creative ideas.
Interact with the community
Webtoon platforms promote interaction between readers and writers. Readers can communicate directly with the author by leaving comments and sharing the webtoon on social media.
global access
Through the Internet, webtoons can easily expand across the world. As a result, Korean webtoons have become very popular overseas.
changes over time
A new generation of readers prefers digital media over traditional media, and webtoons provide tailored content to this generation.
Dynamic Storytelling
Webtoons can express dynamic stories through a variety of canvases and panels, making them easy to attract readers.
For these reasons, webtoons have gained great popularity around the world and have become an important medium of entertainment and cultural communication for young readers and people of various generations.